Leveraging customized marketing research
to make an impact.

To us, impact means providing actionable data our clients can leverage to improve brand performance. We also believe achieving impact is rarely as easy as pulling a stock solution off the shelf. There are many ways to answer a client's specific issues, and we use our marketing research experience to guide our recommendations for the approach we believe will be most appropriate.

We employ a broad spectrum of data collection methods, including mail and online panels, telephone, central location testing, in-store, and qualitative research. We rely on this combination of tools to reach out to consumers for general market surveys, multicultural initiatives, and multi-country research.

These methodologies allow us to support tactical and strategic research requests, from ad hoc studies to longer term, longitudinal programs.

Among the services and customized design approaches we offer:

• Advertising Research - Ad Evaluation & Tracking
• Attitude and Usage/Habits & Practices
• Brand Equity Research and Evaluation
• Concept Evaluation & Deconstruction
• Customer Satisfaction Research
• Market Barriers to Usage/Trial
• New Product/Service Innovation
• Segmentation
• Product Optimization
• Purchase and Use Diaries

Having a full array of proven marketing research methods and advanced analytic tools, collaborating with supplier partners who share our passion for research excellence, and maintaining a discipline for continual improvement based on customer feedback - allows Impact Consumer Research to deliver on our clients' expectations.