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Impact Consumer Research offers best-in-class global coverage as a result of local partnerships around the world. As a network is only as solid as its weakest link, we choose the best market research partners in the targeted locales. Our partners must be "vetted" firms which can deliver against the methodology, sample and cost constraints, and meet the stringent criteria Impact Consumer Research employs and updates regularly. In this manner, we create a tapestry of premier data collection providers throughout the Americas, Europe and Asia.
This model has allowed us to successfully deliver on the most complex of strategic projects. We have conducted both U.S. and global market segmentation research, taking into account country-specific behaviors and need states. We use latent class analysis to dig beneath the obvious to uncover difficult-to-find patterns among shoppers. This technique has the additional benefit of making survey data less vulnerable to cultural differences.
As a client, you can take advantage of the Impact Consumer Research consultative design and hands on service philosophy, whether your need is in the U.S. or global.