Product testing makes products better.
Knowing the kinds of products and services people want and need—and how to design them for maximum appeal—is fundamental to business success. With consumer needs constantly evolving, there is a continuous push for innovative and unique product offerings. However, accurately selecting what will be appealing can often be a challenge.
Impact addresses your product design challenges with progressive thinking in concept screening, concept deconstruction and product testing. The result is unique insights into a recommended approach that guides you in developing products and services for maximum appeal.