Sample quality is ground zero for research success.
Sourcing and managing survey respondents is critical to achieving quality insights you can use to move your business forward. That means finding your current and potential customers, asking the right questions, and ensuring sample integrity from sourcing through final reporting.
We place the highest priority on locating the people you want to talk to and interacting with them in the ways they respond to best. We only use double opt-in panel respondents that have been independently verified as authentic to ensure your sampling is representative, consistent, repeatable, bias-controlled, transparent, and actionable.
Marketing research at scale.
Impact has the resources to design and implement a research project at the size and scale you need, from a small group of one-on-ones to quantitative samples in the thousands.
- FIND YOUR CUSTOMERS & KNOW WHAT THEY'RE THINKING
- ADAPT NEW STRATEGIES FOR EXPANDING YOUR BUSINESS
Comprehensive research capabilities.
With over two decades of research expertise, our company utilizes a diverse range of data collection methods and techniques, including online panels, phone surveys, central location testing, and in-person intercepts.