Higher education marketing on a higher level.
Universities and colleges compete in an ever-expanding marketplace. With more higher education options available to students worldwide, schools face increasing pressure to differentiate themselves, attract interest, and increase enrollment. Impact has proven expertise in helping educational institutions position for long-term success.
We have deeply ingrained experience in tracking studies that chart the evolving attitudes, wants and needs of students over time, including alumni, current and prospective students, campus and digital, undergraduate and graduate, and their parents.
Primary quantitative research methods.
Attitudes toward a university and its services change over time. We employ a broad spectrum of data collection methods that help institutions of higher learning with market planning, new service development and competitive intelligence.
- DEVELOP INNOVATIVE PROGRAMS THAT ADDRESS EVOLVING NEEDS
- IDENTIFY NEW SOURCES OF PROSPECTIVE STUDENTS
Comprehensive research capabilities.
With more than 20 years of research experience, we employ a broad array of data collection methods and techniques, from online panels and phone surveys to central location testing and in-person intercepts.