Marketing research with applied analytics.

Impact Consumer Research maintains an array of advanced analytic tools to make sure your business needs are met. The emphasis is on getting you what you need in a timely and actionable manner. Our staff understands the technical underpinnings of the various techniques and, more importantly, can translate what those market research results mean to you.

We help clarify for clients the multitude of analytical techniques available to them and help them to select the most suitable approach based on their specific marketing research need.

The Impact Consumer Research toolbox holds many advanced techniques which have been effectively used in our customized study designs, including:

• Trade-Off Analysis – Conjoint/Discrete Choice, Max / Diff, TURF
• Relationship or Driver Analysis – Correlation Analysis, Regression Modeling, Correspondence Analysis, Key Driver Analysis, Path Analysis (Structural Equation Modeling)
• Grouping Analysis – Cluster / Factor Analysis, Latent Class Analysis, Q-Sort
• Marketing Optimization – Product / Service Optimization, Line Optimization, Price Optimization, Concept Optimization, Concept Deconstruction
• Graphical Outputs – Decision Trees / CHAID, Perceptual Maps, Quad Maps / Charts

While these techniques serve as a foundation, it is part of our culture to be dedicated learners of new approaches. Our focus on our clients' needs is continually enhanced by creating better solutions. Our approach goes beyond "out of the box." It's uniquely impactful, relevant, and understandable to you and your internal clients. We translate our analyses to match our audience, whether it's marketing, operation, finance, or corporate leadership. This paves the way for you to deliver an even greater impact within your organization.