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As restaurant and food service companies move from a survival mode to a recovery, they'll face substantial challenges in how the types of consumer information are evolving. Impact Consumer Research has a unique advantage, as we've witnessed these changes first hand. We see a focus on rebuilding and determining where efforts should be placed to excel in this new economy.
We see the greatest needs emerging in these areas:
To respond to these needs, our marketing research work in the restaurant industry focuses on: