Marketing research for retail.

Impact Consumer Research has had the good fortune to partner with some of the savviest retailers who lead with new thinking about the retail industry. We've worked with them to create new strategies and action plans to help them explore uncharted territory.

The value we bring to a project comes from years of experience, from in-store shopper insights, to shopper segmentation, to understanding the specific triggers for shopping and destination selection.

That experience also gives us a vantage point to see over the horizon to where the greatest retailer needs are emerging in:

• Path-to-purchase dynamics - How shoppers choose a retailer for any particular trip, from decisions they make in their homes to those made at the aisle
• The retailer/shopper relationship
• Creating the right balance between shopper acquisition & shopper retention
• The need for innovative products and services which create points of differentiation

A healthy future for brands in this category will depend on creativity and a nimble response to the changing landscape.