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The last decade has seen the marketing research industry move towards global consolidation with a focus on pre-packaged solutions. At the same time, manufacturers have expressed the urgent need for strategic level insights from their supplier partners. Our mission is to fill the niche left by our larger counterparts and provide end-to-end senior level marketing research involvement at a competitive price.
With simplicity comes focus. That's why we have streamlined our market research and consulting approach to three phases.
Ask. What is your brand? Who are your core customers? What are your goals? Being thorough in our consultation with you helps establish a rock solid foundation upon which to build your custom marketing research project.
Adapt. The Impact difference comes from customization, or how we go beyond the "so what" to provide you the "now what" – the actions you should take and why. Simple, off-the-shelf solutions rarely generate the depth and quality of insights.
Analyze. We dig deep into the data to provide a complete picture of your current marketing issues, taking into account the unique characteristics of your business model and where you stand within the broader market itself.
What we provide helps drive the growth of your business through:
To accomplish this, Impact Consumer Research offers a perspective on four areas that encapsulate the pressing needs our clients face: