Product Centric Marketing Research.

Knowing what products a consumer wants is essential, but is not always easy to judge. Their needs change, which drives demand in the marketplace for new and different product offerings. With this in mind, it is increasingly important to identify areas of product development which are most deserving of attention:

1. Knowing the kinds of products and services consumers want and need, and how to design them for maximum in-market appeal and impact.

2. Maintaining tight corporate branding and positioning to communicate what is both unique to the client / brand and compelling to consumers.

3. Understanding the consumer's acceptance of a new product offering or of an established product which is being redesigned. This is essential during the product development and re-engineering phase, as well as prior to the launch of the product.

4. Being open to new ways of testing ideas, concepts, positioning statements, and products themselves; to ensure that you truly understand all of the elements that play into consumers' overall evaluation of the client's product, service or brand, and their interest in buying / using it.

Impact addresses these areas with progressive thinking in concept screening, concept deconstruction and product testing. We uncover the nature of a problem and deliver a solution that invigorates the brand.