We learn about your goals, your customers, and your brand to build your research solution.
Expertise designs the research. Experience gets it right.
Your project demands rigorous attention to detail, thoughtful analysis, and original insights delivered with the client service you can only get from an expert. Impact brings more than 20 years of research discipline to sample quality, survey design and data interpretation.
Full scale customized quantitative research.
Our individualized approach to market research sets Impact apart. The Ask-Adapt-Analyze process pays dividends in better designed products and services, increased competitive differentiation, and greater agility in changing market conditions.
ASK
We dig deep into the data to draw a complete picture of your market perceptions, challenges and opportunities.
ANALYZE
We custom design your project to suit the unique characteristics of your business and target audience.
ADAPT
We learn about your goals, your customers, and your brand to build your research solution.
ASK
We dig deep into the data to draw a complete picture of your market perceptions, challenges and opportunities.
ANALYZE
We custom design your project to suit the unique characteristics of your business and target audience.
ADAPT
Quality sampling
Targeting the right respondents is essential to success. We are experts at connecting with your universe of current and prospective customers to find out where you are in the market, where you want to go, and how to get there.
Product testing
From concept to prototype testing, we have extensive experience in a full range of customized methods, including monadic, paired comparison, sequential monadic, and proto-monadic in-home use testing (IHUT).
Market landscape research
We offer a complete menu of custom-designed attitudinal and usage research that reveals what your customers are thinking, where they are shopping, what they are buying, and the factors that are driving their choices.
Higher education
Attitudes toward a university and its services change over time. We employ a broad spectrum of data collection methods that help institutions of higher learning with market planning, new curriculum development and competitive intelligence.
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