Explore the boundaries of your customer universe.
Probing overall attitudes. Uncovering latent feelings and expressed beliefs. Determining wants and needs. Discovering how consumers use or don’t use your products or services. This is the vital information you need to reach your customers and expand your market share. It also happens to be the kind of data Impact gathers and analyzes best.
Successful marketers know what their customers are thinking. Which is why Impact employs proven tactics and research strategies that peer into consumers’ minds to understand what’s driving their purchase decisions—perhaps even better than they understand it themselves.
Marketing research at scale.
We offer a complete menu of custom-designed attitudinal and usage research that reveals what your customers are thinking, where they are shopping, what they are buying, and the factors that are driving their choices.
- ASSESS BOTH THE RETAIL AND CONSUMER LANDSCAPE
- MAP OUT THE DECISION-MAKING PROCESS OF CONSUMERS
Comprehensive research capabilities.
With over two decades of research expertise, our company utilizes a diverse range of data collection methods and techniques, including online panels, phone surveys, central location testing, and in-person intercepts.