Our approach to building client relationships.

Every day, we are reminded that we all are working in an era of rapid change and growing business accountability. The best marketing organizations make it part of their culture to sense shifts in people's needs, preferences, attitudes and behaviors.

As your global marketing research partner, it is our responsibility to continually listen to and interpret the voice of the consumer. We then draw on a set of tools which are based on proven methods to uncover options for your next market move.

Our real value is in revealing the unexpected, resulting in unique marketing / merchandising / shopper insights and recommended actions.

Post-project consulting, which provides an informed perspective to the results, is a part of every client relationship. It's the Impact "way" to create value for our clients beyond the executional end of a project.