Research capabilities.
There are almost as many ways to discover what consumers are thinking as there are clients who want to know. We have more than 20 years of experience honing our research capabilities and expertise. Leveraging our comprehensive toolkit of study designs and analytical techniques, we can reach consumers where they live in general market surveys, multicultural initiatives, and multi-country research.
Full scale customized quantitative research.
We employ a broad spectrum of data collection methods to uncover the information our clients need to know. Our proven marketing research capabilities empower them to market products and services at their highest potential.
Study design methodologies.
Our body of work represents the diversity of tactical and strategic research challenges we have executed for our clients, from ad hoc studies to longitudinal programs:
- Advertising Evaluation and Tracking
- Attitude and Usage/Habits & Practices
- Barriers to Trial and Use
- Brand Equity and Satisfaction Tracking
- Causal Modeling
- Concept and Product Testing
- Customer Journey Mapping
- Longitudinal Tracking and Diaries
- Trade-Off Analysis
- Segmentation –Behavioral and Needs-Based
- Supporting U.S. and multi-country research designs
ANALYTIC TOOLS
Data Grouping
Cluster Analysis, Exploratory and Confirmatory Factor Analysis, Latent Class Analysis
Driver Analysis
Correlation and Regression Analysis, Correspondence Analysis, Penalty Analysis, Structural Equation Modeling
Marketing Optimization
Product, Service, and Line Optimization; Price Sensitivity and Optimization
Trade-Off Analysis
Conjoint, Discrete Choice, Max/Diff, TURF
Graphical Outputs
Decision Trees, Perceptual Maps, Quad Maps
Custom analytics.
We employ a full array of analytic tools to meet your business needs, customized to suit your project. Our team collaborates closely with you to explain our methods and assist you in choosing the optimal solution for your business challenges. Our toolbox holds some of the most advanced techniques in the industry today.
Experienced insights that drive results.
At Impact, we distinguish ourselves from others through our expert research methods. Our unique approach uncovers valuable information that our clients rely on to drive their marketing initiatives. We believe that sound analysis and high-quality data are the backbone of marketing research, and we take pride in adhering to fundamental principles. With a commitment to exceptional customer service, we deliver fresh and impactful insights that can pave the way for business growth and marketing excellence.
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